Wednesday, April 10, 2013

Small Business Marketing Plan Secrets


Small Business Marketing Plan Secrets ~ http://www.lpcmarketing.com

Times are difficult.  Competition is fierce.  Your company requires every advantage a small business marketing and advertising calendar can give it to continue and flourish.

1. Focus and Discipline

A small business marketing plan is the heart of your whole business plan.  A weekly checklist of actions will keep you on track to beat the competition.  Understand that almost all of your competitors are flying by the seat of their pants, as you may be doing at this time.

A comprehensive marketing plan is the central point of all business ventures as it describes how you attract and keep clients, patients, or customers - the most crucial aspect of any business.

By organizing a marketing calendar, you will keep any tasks in house that you do well, and farm out any tasks that take away from your main business strengths.  Delegate.

2. Marketing and Advertising Calendar

Nearly all businesses benefit from a detailed marketing calendar.  And not just a short term advertising plan.  A high-quality marketing plan will stretch out for at least a year with details on what needs to be done each week to market the business, brand online and offline, and gain customers.

Many business owners blur the lines between branding, promotion, advertising, and public relations. Those are the mainstream media channels of a message or campaign, not the marketing itself.

Determine the category and price of marketing communications and compare with set precise sales forecasts.

3. Comprehending Your Market

A comprehensive marketing plan forces you to take a deep look at your niche and industry, check out what the competition is doing, and work out a plan to dominate your market.

4. Test

Even experienced marketers have difficulty tracking which media, advertising, and promotional buys result in profits.  Tracking is a pain, but necessary.  You will want to shed those activities that don't contribute to the bottom line.

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker ~ http://www.quotationspage.com/quote/1992.html

5. Benchmarks

A set calendar holds you responsible.  When using any marketing and advertising plan outline, there are customary questions that compel you to form a long-term mental picture for your business. If you don't hold yourself responsible, your competition won't either.  Yet your customers may

Setting up benchmarks along the way can help you verify your marketing, make any needed tweaks, and keep your spirits high in difficult times.  Marketing is a conduit more than a destination.  When the goals are big, it helps to recognize that you are making real, quantifiable progress.

A good quality advertising and marketing calendar is more than a easy step-by-step of online and offline promotion.  Advertising and marketing is part art, and part science.

Come to LPC Marketing to learn more about a small business marketing plan, as well as using reputation marketing to boost your SERPs and prevent having to deal with reputation management.

http://lpcmarketing.com/

Tags:  small business marketing plan,marketing plan for small business,small business marketing plan template

7 Reasons Why Every Small Business Needs a Marketing Plan

7 Reasons Why Every Small Business Needs a Marketing Plan

Wednesday, February 1, 2012

Texting Secrets for Reviving Romance

22x20px|border English: Modern wireless landli...Image via WikipediaText the Romance Back - Texting Secrets for Reviving Romance

"Text the Romance Back" was created for me - male, married, existing with a spousal roommate instead of a lover. I am more than romantically challenged. Romantically impaired. Romantically illiterate. In short, a guy.

Here's the conundrum. Men need and want romance, they just do not want to admit it. We want a step-by-step guide on what to say and do. We are not likely to search the web for romance advice. We require assistance from the ladies we love so we can discover how to communicate that love.

We're guys. We hunt. Once we're knocking boots under the covers, we're through with romance. Battle done. Game over. We tend to stop asking you out and showing up with those little presents and surprises.

Almost all women feel that guys should arrive with an instruction guide. Encouraging a husband or boyfriend to achieve your desire for love and romance is more difficult than comprehending the laws of physics.



1. Men - Romantically Illiterate

Men crave intimacy and romance as much as women, but we have never been trained how to show it.

By simply employing a few proven text messages sent from your average cell phone, you can give your man authorization to be romantic - to open up and tell you how he really feels, and to take you back in a “Relationship Time Machine” so you love each other (and lust after each other) as you did when you first met.

2. Technology

Texting on your smartphone is not just for tweeners any longer. Even men can handle devices that only require 2 thumbs to master. Texts are preferred during company time as they can be received secretly without interrupting work.

3. Private Messages

Sometimes it's impossible to voice your romantic intentions. Texting is one-to-one, unlike oral communication on a telephone which can be overheard. SMS is especially critical if you have a lustier message to convey.

4. Romantic Messages - Not Sexting

Teenagers abusing their camera phones is understandable. But I can't understand big names like Congressman Anthony Weiner ruining their careers by sexting with women outside his marriage. If "Text the Romance Back" messages to his wife had been hacked and released instead, he could have been President some day.

A few proven words from my lady are all I require to generate images in my mind, distract me from work, and watch the clock for the time I can get home to her.

Women embraced texting ahead of men. Hitting a few buttons and pressing send can bring out the "hidden romantic" in their men.

5. I don't know what to say.

Let "Text the Romance Back" provide you the short, proven, powerful messages you need to bring the romance back. To men, even short texts are difficult . TRB takes the pain and mystery out of turning up the romantic fervor with women.

If you are a man, get the TRB series and put it to use. Your wife or girlfriend will melt and give you back more than you can conceive of. Be warned. She may question what happened to the husband or boyfriend she knew.

6. Male Transformation Tool

I'm a man. I admit I do not comprehend women. Never have. Never will. One thing I do know from experience is that once women have us, they need to fix us. Most of the time it doesn't work. "Text the Romance Back" will give you a system to allow your man to fix himself.

Don't just try to fix your man - transform him.

Potent tiny text messages will make your man want to turn from a romantic moron into a knight in shining armor. He will now be anxious to give you all the love and attention you crave.

7. Relationship Revival by Texting?

Could it actually be this easy? Text messages are the closest thing to telepathy we have. Push a few buttons on your cell phone and you create a personal fantasy world between you and your boyfriend or girlfriend, husband or wife. You can say or do anything without anyone else having a clue.

Men are visual. These compelling text messages will have your man fantasizing about you all day long.

8. I don't have time for romance.

Untrue, but we do get so tied up with work and children and daily chores that we back burner the very thing we need to stay close to our significant other. No matter how demanding our day, no matter how far apart we are, there is always time to hit a few buttons and make your lover's day.

The only problem with "Text the Romance Back" is getting men to invest in the program emotionally and put their timidity on hold long enough to have a loving - and lusty - women waiting for them when they arrive home. Of course, your wife may wonder if aliens abducted her husband. Don't be surprised if she suspects another woman and checks your cell phone. When she sees romantic text messages only to her, you are now her definite Prince Charming.

Tens of thousands of women and men around the world are exchanging tiny text messages within their relationships to generate amazing romance, intimacy, and passion at the push of a button.



Male or female, you owe it to yourself to jazz up your relationship.

Before you decide if "Text the Romance Back" is for you, watch this brief, eye-opening video by relationship expert and romance coach Michael Fiore.

~ Charles Lamm


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Monday, October 4, 2010

Mail Order Brides - Better Than You Can Find

Working class American men have a lengthy history of looking to so-called mail order brides to provide wives for rural areas, mining camps, soldiers, and factory laborers. Times have changed.

Russian mail order wives are currently a step up or marrying up for even the best educated and wealthiest of Americans. The Internet has simplified the process of winning a bride who is younger, taller, prettier, smarter, sexier, and better-educated than one can charm at home.

The Web lets anyone search through hundreds of thousands of potential brides in minutes - no matter wherever she is in the world.

Although I believe this to be the golden era of email order brides - and not a means for nerdy or evil men to exploit poor or compliant women - I think the opportunity will be dying inside 5 to 10 years.

Reasons why:

1. Oil

Oil prices are destined to rise significantly. Some economists are predicting $20/gal gasoline. At half that amount, intercontinental air travel will become prohibitively expensive.

Electrical power would be able to be generated for your residence or electric vehicle from photo voltaic, wind, or geothermal sources, but jets need gasoline. Thousands of pounds of fuel.

Global travel by passenger jet may well become very expensive and out of the reach of the average man searching for a mail order bride.

2. International Marriage Broker Regulation Act of 2005 (IMBRA)

The International Marriage Broker Regulation Act of 2005 (IMBRA) involves background checks on American men looking to file immigrant or fiancee visa petitions for foreign women - if they met through an international marriage agency.

Some dating agencies (Yahoo!, Match.com) are exempt.

An International Marriage Broker (IMB) is an agent or agency - U.S. or foreign headquartered - that provides matchmaking or social referrals connecting U.S. citizens/permanent residents and foreign nationals for a fee.

Passed in the wake of the Anastasia King murder allegedly to protect foreign brides, all it does is take away privacy, free speech, and freedom of assembly from American men.

IMBs Must:

- examine U.S. sex offender public registries for information on the U.S. clients

- collect criminal and marital background information on the American man, including how prior marriages ended

- give this information to the foreign bride in her native language

- provide foreign fiancees with a government produced phamplet detailing her legal rights in the U.S.

- obtain the foreign client's written permission to release her personal information to the U.S. client

- limit of 2 fiance(e) visa petitions with at least 2 years between filings

While it should be easy to get around the law, why force Americans to lie to marry the woman of their dreams?

Just don't assume this will be the final piece of insane legislation to limit liberty of American citizens.

Since passage of IMBRA, foreign brides have been killed - by husbands who met their wives via exempt agencies.

American men are being vilified worldwide to satisfy a feminist agenda.

No state investigates American men for disclosure to American women before a marriage license is issued. And there's that annoying Constitution (what's left of it).

Noble intentions often create bad law. And I'm not even convinced of the moral intentions in the case of IMBRA.

If the courts uphold same-sex marriage, expect spousal and fiance(e) petitions to be restricted further.

Find your Russian, Chinese, Filipina, or Brazilian mail order wife before it becomes an impracticable ordeal.

3. American Men Are Still Valued Abroad

For a lot of foreign women, American husbands are still considered a good catch and a favorable match. Go figure.

I'm not certain if I am flattered or terrified.

Many foreign women view American men as better husband material, and not merely on a financial level. Hollywood films showing women's equality within marriage and relationships have no doubt contributed to the perceptions.

After a couple of divorces, I have grow to be more jaded regarding marriage. As an alternative of falling into a relationship, why not search for precisely what you want without neighborhood fix-ups or sorting through women in bars.

My recommendations:

For younger men, ladies from Russia, the Ukraine, and the former Soviet Republics, are the sexiest and most desirable females on the planet.

Go for it. Don't express regret or compromise. One will see so many who are the precise age, well-educated, and whose looks blow you away.

Caveat - examine the age differences. For Russian women, 10 to 15 years younger will work fine. A larger age difference could be risky.

For older or more conventional gentlemen, nothing tops the Philippines. Filipinas are the most pious, family oriented females I have ever lived among.

Young brides are less of an issue in the Philippines. As a rule, Filipinas stay married until the husband throws her out. While a Vice-Consul in Manila, I issued visas for wives 50+ years younger than their American husbands.

For men who have pensions or Social Security, I would mull over living in the Philippines with a young bride. Immigration goes both directions. A "fixed income" that barely covers living expenses can provide a very secure way of life in many countries.

Era of Worldwide Dating:

For American men, you are nearing the conclusion of the golden era for marriage and family.

The social stock of American males will never be higher.

You will never be able to attract a more desirable wife or mother for your children.

For the reasons stated, you will in no way be able to draw women of existing mail order bride quality ever again.

Before governments as well as busybodies once again interfere in the course of love, marriage, and family, seize your wonderful mail order wife.

Dating, romance, and marriage have been altered forever.

You can launch your search for the ideal bride on Russian Mail Order Wife.

For a huge resource of U.S. and international dating sites, visit DatingDirectoryOnline - http://datingdirectoryonline.com

Charles Lamm is a former Vice-Consul in Seoul and Manila, retired immigration attorney, and writer now living in Florida.

Monday, January 18, 2010

Why Free Internet Dating Agencies Sites

Free Dating Sites

Why Free Internet Dating Agencies Sites

Considering online dating? Free online dating sites can allow you to ease back into the dating game without risk – and without a credit card. What could be better?

With everything from general to religious to ethnic to adult sites, a free dating site is there to fulfill your needs and desires.

Free Internet dating agencies can be:

- local or international

- casual dating or focused on marriage

- adult (affairs, cheating, sex, fetish)

- gay/lesbian

- religious (Christian, Jewish, Muslim, Hindu, Buddhist)

- racial (black, Asian, Latino, interracial)

- by age (over forty, mature, seniors, college students)

- common lifestyles (single parents, sugar daddy, deaf, disabled, herpes)

- common interests (travel, cruises, dog lovers)

Free dating sites get you past the preliminaries without wasting your time, money, and health chatting up women in bars. Do you want a women who is tall, well-educated, never married? How about a woman with no children but who wants them?

Where you find love will be up to you. You may want to stick to dating sites with members close to home. On the other hand, you might prefer to search international sites for women who are taller, smarter, prettier, and sexier than you can find in your area. Choices are endless.

Never settle.

Free online dating sites mean you never have to settle for the girl next door or the nice boy your Aunt Sally introduced you to. Decide what you are looking for in the perfect man or woman before you fill out your first online profile.

Advantages of free Internet dating:

1. Free. Free is hard to beat. Make your mistakes and get your feet wet without spending a dime. Plenty of Fish is a totally free dating site and might be one of the largest dating sites in the world – free or paid.

2. Variety. Free sites attract large numbers of members. Members may be less committed than a paid site, but the variety and choice will be greater.

3. No worries. I love that Aussie phrase. Without a monthly subscription fee, you can take your time looking for the perfect match. No rush to find as many okay choices before you have to quit or pay again. Taking your time takes desperation out of the equation.

4. Honesty. You will get some people that puff up their profiles to attract someone they could not otherwise interest, but for the most part, free dating services are the ideal place to be yourself. Caveat: you don’t have to tell every dark secret from your past. Just don’t lie.

5. Detailed profiles. Post your best photos. Put your needs and wants out front. Can you imagine how much time and money and alcohol you would have saved if everyone you met came with a profile on their forehead. Get past the “getting to know you” stage before you ever begin.

Some issues to consider:

Unfortunately, like Clinton’s definition of “is”, free means many thing. It can be as little as being able to look at a photo and basic bio all the way up to all services – email, chat, video chat – being free.

Free sites generally make their money from advertising. After all, once you fill out a profile, they have a tremendous database for advertisers to target.

Always check the privacy policy. The best sites warn you to stay within the site for chat and email until you are ready and comfortable enough to take it to the next level.

Because they are free, customer support may be lacking. If you have been online for any length of time, this should not be of great concern.

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Free online dating sites are the logical place to start dating again. I recommend starting with a large, top-notch agency like Match.com.

Chaz Lamm is a retired attorney, junkyard philosopher, and amateur anarchist whose websites include DatingDirectoryOnline.

Wednesday, October 21, 2009

Tampa

In Tampa setting up a new sign language interpreting agency. Guy we had doing it dropped the ball.

Tuesday, August 4, 2009

New Online Marketing System

Yesterday, I purchased new web hosting at JustHost. So far, so good.

I am developing a simple, pure system for internet marketing at my new domain:

http://chazradical.com


Look for the ebook in September.

I am cutting my marketing back to the basics of what makes money and still fits with my personality and that of my nephew who is recovering from a serious automobile accident.

The system has to be simple enough to teach completely, generate money fast, and not be such as dull venture that you start looking for a job.

Stay tuned.

Charles Lamm